Two emails in one day! We couldn’t wait until the morning to give you these so you can spread the word. Our partner in the battle for the soul of the nation is Senator Kamala Harris!
Kamala is ready to serve, but we need your help to make her the next Vice President. Below we have included graphics and tips to share with your communities to get them excited to vote for Joe Biden and Kamala Harris this November. We’ve also created a fun campaign where you can upload a short video to show your support for the #BidenHarris ticket!
Welcome the Next Vice President
Kamala Harris!
Website
Graphics to Share!
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Best Practices
Amplification 101
Guidance on how to amplify the announcement on social media.
- Basics: Tag all Biden and Harris accounts and use relevant hashtags — it’s simple but has a huge impact on how many folks we can reach.
- Accounts to tag: @JoeBiden, @KamalaHarris
- Hashtag to use: #BidenHarris
- It’s more than Twitter: It’s just as important to post to Facebook, Instagram, Snapchat, TikTok, and any other platform where real voters live, as it is to tweet.
- Follow Joe’s Campaign Code: Keep your content positive, inclusive, and optimistic. There’s nothing wrong with posting something negative about Trump, but we win new voters when we show them how things could be under a Biden administration.
- Use our assets. This toolkit includes photos and graphics — use them in your amplification.
General Themes for Social Posts
Guidance on what to mention in your social posts.
- Voice your support. Share that you believe in the Biden-Harris ticket.
- Share any personal interactions with Kamala Harris. If you’ve ever interacted with Kamala Harris personally, share it with your followers. If you’ve only ever seen her on television, at events, etc., share your impressions of her.
- Emphasize that Kamala Harris is a leader who is ready to govern. Using your own research and information provided, explain why you believe Kamala Harris is ready to lead this country.
- Ask people to join the Soul Squad. We want to capitalize on this energy and get many more people to join our digital volunteer team. Please include the Soul Squad sign-up link with your posts to help us do so. Join us at joebiden.com/soulsquad.
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